Much of the expense for Genius is cost of sales, largely the rights fees associated with league data. For the full year 2019, the latest full year available, Genius generated $114.6 million in sales, and a net loss of $40.2 million. The filing gives a new glimpse into the company’s financials, and of the wider sports betting world. The company has relationships with the English Premier League, NCAA, NBA, PGA Tour and NASCAR, among other organizations. That’s the core business, though Genius Sports has other services, including advertising support and integrity monitoring. The firm acquires info from hundreds of thousands of sporting events per year, and then sells that data to TV networks, media companies and sports books. Genius Sports is a middleman of sorts between sports entities and the companies that rely on their data. In the statement, the company said its full-year revenue projections were approximately $145 million. That revenue growth covers a period of time when the COVID-19 pandemic brought the global sports calendar to standstill.
